Packaging and Packaging Waste Regulation (PPWR)
How our products meet or exceed regulatory demands
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- Sustainability
- PPWR
Always in view: upcoming sustainability legislation
With sustainability legislation evolving at a rapid pace, staying ahead of these changes is crucial for businesses across industries. Regulatory shifts can have a profound impact on daily operations, from product design to packaging standards. For companies like Utz Group, which are committed to sustainability and the circular economy, understanding these laws is not just about compliance—it’s about leading the way in environmentally conscious business practices.
Utz Group stays ahead of upcoming legislation and adapts to new sustainability requirements, particularly in the packaging sector. We’ll take a deep dive into the European Packaging and Packaging Waste Regulation (PPWR) and how our proactive approach ensures our products meet or exceed regulatory demands.
Keeping up with international and national legislation
The importance of a proactive approach
At Utz Group, we monitor both national and international legislative developments, which allows us to adapt quickly and efficiently to upcoming changes. By actively tracking changes, we can pass valuable insights on to our employees, enabling them to handle customer inquiries and regulatory requirements with confidence.
- Local and international focus: In addition to local regulations in the countries where we operate, international rules—especially from the EU—have a significant impact.
- Key EU directives. We closely follow negotiations on major EU directives like:
- PPWR – Packaging and Packaging Waste Regulation
- CSRD – Corporate Sustainability Reporting Directive
- WFD – Waste Framework Directive
- CSDDD – Coporate Sustainability Due Diligence Directive
Our involvement doesn’t stop at observation; we actively contribute our technical knowledge to the negotiation processes, helping to shape these directives.
Spotlight on the PPWR
What is the PPWR?
The European Packaging and Packaging Waste Regulation (PPWR) is one of the most impactful pieces of sustainability legislation in the EU. Its goal is to reduce packaging waste across all EU member states by setting specific targets for waste prevention and packaging reuse.
Key elements of the PPWR include:
- Waste reduction targets for EU member states
- Mandatory reuse of specific types of packaging
- Bans on single-use packaging in various sectors
- Requirements for minimizing packaging volume
These ambitious goals have led to extensive discussions and revisions. Despite the regulation being adopted in June 2024, many details are yet to be clarified through delegated acts, which will define specific measures for implementation.
The challenges and opportunities for the packaging industry
The PPWR has introduced several important firsts, such as binding EU-wide waste prevention targets and recycling requirements. However, the regulation also presents challenges, particularly in its design requirements for recyclable packaging and the use of post-consumer recycled materials (PCR). The exclusion of paper and board packaging from many provisions is also problematic, as it disrupts material neutrality and may cause market distortions.
While the goals of the PPWR are broadly welcomed, especially for reuse and recycling, the extensive requirements will necessitate careful planning and innovation within the packaging sector.
Utz products: 100% recyclable, fully reusable, and made entirely from UIC®
Our vision is a future with only sustainably produced, reusable and recyclable returnable containers. Over 25% of Utz's raw materials are already UIC® certified, and we are committed to increasing this percentage in the years ahead.
How Utz Group is leading the way
Meeting PPWR requirements—today and tomorrow
At Utz Group, our commitment to sustainability means we are already prepared for the future demands of the PPWR. Our reusable plastic transport packaging not only meets but exceeds many of the new standards.
Key advantages of Utz products:
- Durability: Designed to last over 20 years, our packaging can handle more than 50 use cycles, and in some cases, up to 500 cycles.
- Sustainability: Made from mono-material, our packaging is nearly 100% recyclable at the end of its life.
- Future-proof: Our products are already aligned with PPWR’s requirements, ensuring we continue to meet future legal standards.
This alignment with upcoming regulations underscores that our sustainability strategy, centered on the circular economy, is on the right path.
Staying ahead in a changing landscape
By keeping a close eye on legislative developments, Utz Group is well-positioned to navigate complex sustainability regulations and continue leading the industry in eco-friendly practices. Our proactive stance ensures that our products will remain compliant with current and future laws, supporting both our customers and the environment.
Need guidance on PPWR regulations or staying compliant?
Contact us to explore how our expertise in sustainability and packaging solutions can support your goals and keep your business ahead of evolving legislation.
Reach out today!Frequently Asked Questions
What is the PPWR?
The Packaging and Packaging Waste Regulation (PPWR) is a legislative initiative of the European Union aimed at reducing packaging waste, promoting reuse, and ensuring that all packaging in the EU is recyclable by 2030. It replaces the Packaging and Packaging Waste Directive and introduces binding rules for all Member States and economic operators.
How does PPWR affect companies using transport packaging?
Under PPWR, companies must prioritize reusable and recyclable packaging. This means that single-use packaging will increasingly be restricted, and businesses will be required to adopt sustainable solutions, such as returnable transport packaging (RTP), to comply with EU targets and avoid penalties.
Is reusable transport packaging (RTP) compliant with PPWR?
Yes. RTP systems are explicitly supported by the regulation. PPWR encourages the shift from single-use to reusable solutions, especially in B2B logistics, where reuse systems can be implemented efficiently. RTP helps companies reduce waste, meet reuse quotas, and lower their environmental footprint.
What reuse targets are included in the regulation?
The PPWR introduces mandatory reuse targets for certain sectors by 2030 and 2040. For example:
- Transport packaging in B2B must meet increasing reuse thresholds, starting with 10–15% by 2030.
- Targets apply to sectors such as e-commerce, food distribution, and manufacturing logistics.
- Companies must track and report compliance.
What are the benefits of switching to RTP under the PPWR?
- Regulatory compliance with EU reuse and recyclability targets
- Cost savings through reduced material and disposal costs over time
- Improved supply chain efficiency through standardized, durable packaging
- Enhanced sustainability credentials and reduced CO₂ emissions
Will RTP require any changes to our existing supply chain?
Implementing RTP may involve initial adjustments in logistics, reverse logistics, and handling processes. However, modern RTP systems are highly adaptable and can be integrated into most B2B operations with minimal disruption.
Is documentation or reporting required?
Yes. PPWR will require businesses to track packaging flows, demonstrate reuse rates, and provide data for Extended Producer Responsibility (EPR) schemes. Our RTP solutions come with digital tracking options to simplify compliance and reporting.
How can we prepare for PPWR as a business?
- Audit your packaging usage to identify single-use applications
- Evaluate reusable alternatives for internal and external transport
- Partner with experienced RTP providers who understand PPWR requirements
- Invest in digital tracking tools to measure reuse and recyclability
How can our company support you in your PPWR journey?
As a leading producer of returnable transport packaging, we offer:
- Custom-designed RTP solutions tailored to your logistics needs
- Durable and fully recyclable products that comply with EU regulations
- Digital traceability and pooling systems for easy integration and reporting
- Consulting and lifecycle analysis to optimize packaging performance and sustainability
When is returnable plastic packaging more cost-efficient than one-way packaging?
Returnable packaging becomes cost-efficient once it has been reused enough times to offset its higher initial cost compared to disposable packaging. This breakeven point typically occurs after 5 to 15 cycles, depending on your logistics, loss rates, and cleaning costs.
What factors influence the breakeven point?
Several variables affect how quickly returnable packaging pays off:
- Unit cost of the returnable packaging
- Number of reuse cycles
- Reverse logistics and return rate
- Cleaning and maintenance costs
- Loss or damage rate
- Cost of single-use alternatives
What is the typical lifespan of a returnable transport packaging (RTP) product?
High-quality returnable packaging can withstand 50 to 500+ cycles, depending on use case and handling. This means that after breakeven, each additional use reduces the average cost per trip and increases ROI.
How does returnable packaging impact overall supply chain costs?
Beyond per-unit savings, returnable packaging can:
- Reduce product damage
- Save warehouse and transport space through stackable/foldable design
- Improve handling efficiency
- Support automation and traceability
Can you help model the breakeven point for my company?
Yes. Our experts can create a custom breakeven analysis based on your logistics data, packaging needs, and cost structure. Contact us to get started.